20. The Leader’s Big Why

There are lots of things in our lives that are important to us. But “important” is all relative. Something can be important to us right now but be easily replaced by something else tomorrow. Our willingness to keep it or protect it when it’s threatened is a measure of its importance to us. And that’s for things that exist already. When you instead have a vision of what doesn’t yet exist, there’s another measure. Why does it matter? And not just to you but to those who could help you realize it. If it doesn’t matter enough to both you and them, a leader has no chance of igniting it. Jonathan’s big vision rests in large part on his answer to this next question.   01:35 Reference Cards: Illumify Definition; Enleaven; Guidelines 03:25 Amplify Question 18 05:56 We have to tell a story of ourselves which is truthful. 09:54 Why does my vision matter? Because, at the heart of it, in what it’s trying to repair. 13:44 1984 and a personal story illustrating the power of mother and memory. 18:22 Why it matters is the loss of dignity in the world where we need to break with the past. 21:50 The loss of dignity both inside and outside the house, and the need to be willing to defend it from those who seek to destroy it. 32:26 Is this leadership that is meaningfully challenging or meaningfully resisting challenges? 37:44 We can build an economy nourished by trust and respect for each other. 41:28 If we sign up to this vision today, it’s important that we declare and celebrate victory as it happens 42:13 How leadership emerges through words and actions. 46:34 Final Answer.   Produced by NOVA