EPISODE · Sep 17, 2021 · 1H 9M
#20 | The Psychology of Selling: What Clinicians Need to Learn to Lead in Business
In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem sits down with psychology-driven business strategist Leanne Elich, who went from paediatric oncologist to commercial healthcare leader — all because she knew she could make more impact in business than at the bedside.This wide-ranging conversation covers:The difference between listening and hearing—and why most business owners miss itWhy communication is the most overlooked lever for effective leadership and salesLeanne’s Periodic Table of Sales™ and how it connects psychology to performanceWhether you’re leading a team, pitching a MedTech innovation, or trying to better connect with clients, this episode will give you a fresh perspective on influence, communication, and commercial success.📚 Books mentioned:Influence by Robert CialdiniConversational Intelligence by Judith E. GlaserSales Acceleration Formula eBook: https://www.amazon.com/dp/B08P9VN3PHMessage me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.
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On this latest episode we talk to phycology driven business strategist Leanne Elich where she discusses The importance of the right kind of communication in business. Leanne started her career as a paediatric oncologist and transitioned into the commercial world as she believed she could make deeper changes to healthcare from the business world than she could as a medical Doctor. That in itself is a fascinating listen. We get into Leannes periodic table of sales, the difference between listening and hearing as well as many other critical topics to help you make your business more effective. Watch video here: https://youtu.be/6MsPecaP-18 (https://youtu.be/6MsPecaP-18) References mentioned in the podcast Website: https://www.leanneelichconsulting.com/ (https://www.leanneelichconsulting.com/) Business mastermind Ebook: https://www.leanneelichconsulting.com/bm-ebook (https://www.leanneelichconsulting.com/bm-ebook) Sales acceleration formula Ebook: https://www.amazon.com/dp/B08P9VN3PH (https://www.amazon.com/dp/B08P9VN3PH) Books mentioned: Robert Cialdini - Influence Conversational Intelligence - Judith E Glaser
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#20 | The Psychology of Selling: What Clinicians Need to Learn to Lead in Business
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