20. The Seven Deadly Defects, Part Four: Not Effectively Assessing and Addressing Risk

The number of businesses that fail is staggering. We have all heard the statistics. But, what are we supposed to do with this knowledge? There isn’t much for us to do unless we know why the businesses failed. This is the fourth of a seven-part series about the ‘Seven Deadly Defects’ that put companies out of business, and which we as business owners should work hard to avoid.