#20 The Woman Who Made Boxing Luxury: Olia Sardarova Founder of BXR

How do you put boxing and luxury in the same room and make it work? In this episode we sit down with Olia Sardarova, the founder of BXR. A premium boxing concept redefining London’s fitness scene, BXR was built by breaking the traditional industry playbook. Olia shares what it really took to walk away from finance, rebuild her confidence after motherhood brain fog, and sell founding memberships by handshake before the brand even existed. She opens up about disruption, resilience, and shaping culture from day one - and what it means to build something bold in an industry that doesn’t expect it from you. This conversation is for anyone thinking about taking a risk, pivoting careers, or building a business that doesn’t fit the mould.Oh! She Can Drive with Hourea Alaoui explores the moments women entrepreneurs take control of their destinies and change the business landscape in the process.If you’re a founder, a creative, or someone building against the odds, this episode is for you.❤️ Like what you hear? Follow us for more founder stories. Instagram: @ohshecandriveTikTok: @ohshecandrive