20 | What’s Wrong With eCommerce: Season 1 Recap with David Mannheim

It’s the end of Season 1 already?! Well, if you happened to miss any episodes, or just didn’t have the time to watch them all, you’re in luck.In this episode, host David Mannheim reflects on the key lessons and insights gained from the first season of the Statements of Intent podcast. He discusses the common themes that emerged across his conversations with eCommerce leaders, highlighting their shared desire to challenge the status quo and create more human-centric online experiences.Topics Covered:What’s wrong with conversion rateThe need for personalisation and genuine human connection in eCommerceMoving away from short-term metrics like conversion rate toward long-term customer relationshipsPractical tips for fostering customer intimacy at scaleKey Quotes:"We crave some kind of intimacy, we need that within our lives. A website, an online experience, feels the antithesis of that feeling.""No one metric can capture the health of consumer and customer relationships.”“You don't need to attribute everything.”"Conversion rate is a lagging metric. And actually, it's the worst kind of metric because customers could fight tooth and nail and still convert if they are a fan.”Episode Chapters00:00 Introduction01:38 What David Has Learned From This Podcast05:21 The Journey Towards Customer Centricity10:20 Redefining Success Metrics in eCommerce23:09 Final Thoughts23:57 OutroResourcesMade With Intent's website → https://www.madewithintent.ai/Social MediaDavid's LinkedIn → https://www.linkedin.com/in/davidleemannheim/Made With Intent LinkedIn → https://www.linkedin.com/company/madewithintent/?viewAsMember=trueYouTube → http://www.youtube.com/@madewithintent