20 - Where "Leads" Go To Die

An episode of the Stacking Growth | The B2B Marketing Podcast podcast, hosted by Refine Labs, titled "20 - Where "Leads" Go To Die" was published on March 8, 2022 and runs 46 minutes.

March 8, 2022 ·46m · Stacking Growth | The B2B Marketing Podcast

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Summary

Welcome back to another episode of the Marketing Movement where our very own Sidney Waterfall, VP of Demand at Refine Labs, chops it up with Hana Jacover, Chief Hype Officer at Hype House Consulting, to talk all things in the life of a "lead". You can save your team time and headaches by tuning up your lead life cycle process. From prospect to customer, lead management is more than just attribution and passing them off to sales. 

Episode Description

Welcome back to another episode of the Marketing Movement where our very own Sidney Waterfall, VP of Demand at Refine Labs, chops it up with Hana Jacover, Chief Hype Officer at Hype House Consulting, to talk all things in the life of a "lead". You can save your team time and headaches by tuning up your lead life cycle process. From prospect to customer, lead management is more than just attribution and passing them off to sales.

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