20. Why relevance wins in marketing

from Flying Solo · host Flying Solo

Bernadette Jiwa has been named one of the Top 100 Branding experts to follow on Twitter and joins us from her home office in Perth. She's the author of two #1 Amazon Bestsellers on marketing, ‘Make Your Idea Matter’ and ‘The Fortune Cookie Principle’ and her latest book ‘Difference’ has just hit the bookshelves. In this podcast, she shares her unique ideas to stand out, get noticed and indeed begin a program of complete business reinvention. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published May 28, 2014

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20. Why relevance wins in marketing

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