20. Why relevance wins in marketing - Flying Solo

What this episode covers

Bernadette Jiwa has been named one of the Top 100 Branding experts to follow on Twitter and joins us from her home office in Perth. She's the author of two #1 Amazon Bestsellers on marketing, ‘Make Your Idea Matter’ and ‘The Fortune Cookie Principle’ and her latest book ‘Difference’ has just hit the bookshelves. In this podcast, she shares her unique ideas to stand out, get noticed and indeed begin a program of complete business reinvention. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of Flying Solo?

This episode is 33 minutes long.

When was this Flying Solo episode published?

This episode was published on May 28, 2014.

What is this episode about?

Bernadette Jiwa has been named one of the Top 100 Branding experts to follow on Twitter and joins us from her home office in Perth. She's the author of two #1 Amazon Bestsellers on marketing, ‘Make Your Idea Matter’ and ‘The Fortune Cookie...

Can I download this Flying Solo episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.