20: Why Soft Skills Are the New Killer App in Sales

In this engaging conversation, Rich Bishop and Wes Schaeffer explore the importance of humanity in sales, the transition from military to civilian life, and the universal nature of sales skills. They discuss the impact of technology on sales practices, the need for authentic human connections, and the lessons learned from jiu-jitsu that apply to business and life. Wes emphasizes the importance of treating others with respect and instilling values in the next generation, highlighting the significance of community and connection in today's world.#sales #marketing #technology Key Takeaways:- Humanity is essential in sales and marketing.- Sales is a universal skill that everyone uses.- Discipline from military training aids in sales success.- Building relationships is key to effective selling.- Technology should enhance, not replace, human interaction.- Authenticity in communication leads to better connections.- Lessons from jiu-jitsu can be applied to business.- Community and connection are vital in a digital age.- Instilling values in children is crucial for their success.- Feeling worthy of success is important for personal growth.Episode Chapters:00:00 Bringing Humanity Back to Sales02:22 The Mid Game Moment: Personal Growth and Challenges06:48 Transitioning from Military to Sales12:06 Understanding Sales as a Fundamental Skill18:24 Rethinking Sales Methodologies20:20 The Role of Technology in Modern Sales24:35 The Rise of AI and Prompt Engineering29:37 The Need for Authentic Human Connection31:34 The Importance of Interpersonal Skills35:54 Lessons from Jiu-Jitsu Applied to Life and Business41:36 The Balance Between Work and Life47:52 Instilling Values in the Next GenerationAbout the Host: Rich Bishop, founder and CEO of Midgame Consulting, is a dynamic speaker and thought leader in the realms of sales strategy & execution. His engaging presentations and workshops equip high-level executives with actionable insights and strategies to transform their business operations. Known for his hands-on problem-solving approach and proactive leadership, Rich’s sessions are packed with practical advice and real-world examples that inspire and empower. With a focus on measurable outcomes and client success, Rich is a sought-after speaker at industry conferences, webinars, and seminars.More about Wes Schaeffer:- BJJ and Biz Podcast: https://www.youtube.com/@bjjandbiz- LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/- The Sales Whisperer: https://thesaleswhisperer.com/- "The Sales Whisperer Way": https://a.co/d/03QYE2xkMore from Rich Bishop:- Sign Up for Midgame Consulting’s Newsletter:http://eepurl.com/i2340o- Connect with Rich Bishop on LinkedIn - / richbishop2 - Midgame Consulting – https://www.midgameconsulting.com