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20: Will Alaska's Virgin Acquisition Go Bust? episode artwork

Apr 5, 2016 11 min

20: Will Alaska's Virgin Acquisition Go Bust?

from Deal of the Week Hosted by Bloomberg

Airline takeovers don't have a good track record. That didn't stop Alaska Air from agreeing this week to pony up in a big way for Virgin America. Yet the combined company will still have to deal with many of the industry woes that have dogged previous mergers, including high fixed costs, strong unions and passengers wary of paying too much for tickets. Even Virgin founder Richard Branson is concerned Virgin America's customer service will suffer. Bloomberg M&A reporter Matt Monks joins Deal of the Week host Alex Sherman to discuss why Alaska nevertheless was willing to bet big on Virgin.

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20: Will Alaska's Virgin Acquisition Go Bust?

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This episode was published on April 5, 2016.

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