#200 - 20 Lessons Learned From Recording 200 Episodes of the ReWild Your Business podcast

Two hundred episodes… WTF! I genuinely wasn’t sure when I hit record on episode one whether there would be a second. And here we are.This isn’t a ‘best of’ clip show or a trip down memory lane for its own sake. I’m sharing the twenty things I know now that I wish I’d known at the beginning, about podcasting, about business, about showing up consistently when it feels pointless, and about what it actually takes to build something that lasts.If you’re a podcaster, thinking about starting a podcast, or you’ve got one that’s been gathering dust because you lost momentum, this one’s for you.Here’s a little tease of some of the lessons…On keeping going when it feels pointlessThere WILL be stretches, sometimes long ones, where you feel like you’re just talking into the void. Downloads are disappointing. Your inbox is silent. You hit publish and get nothing back. Keep going anyway. The people who need your show will find it, sometimes months or years after you recorded it, at exactly the moment they need it. The quiet periods aren’t a sign you’re failing. They’re part of the process.On consistency as a competitive advantagePodcasting is one of the few places where showing up, week after week, even imperfectly, is genuinely enough to stand out. MOST podcasters can’t do it. Your listeners make you part of their routine. When you disappear without warning, you break something. That trust is fragile and worth protecting.On sound quality - the one non-negotiablePeople will forgive you for fluffing your words. They will not forgive bad audio. This is not a soft suggestion. Poor sound quality creates physical resistance in your listener and they WILL click away - not because they’re not interested in what you have to say, but because they can’t stand listening to poor quality audio. Who can?! Invest in your sound. Everything else is optional. Your audio is not.On finding your LinahA proper shout-out to my podcast editor Linah Macharia, who has been with me since episode one. A great editor is a creative partner who holds the continuity of your show in a way you simply can’t when you’re too close to it. If you find someone who gets what you’re building and shows up for it consistently, treasure them.On niche, evolution, and the show telling you what it wants to beThe other sixteen lessons cover everything from why your worst episodes teach you the most, to why silence in an interview is gold, to how your backstory is your greatest asset rather than something to hide. We talk about marketing without performance, building for permanence over trending, and what it means when your audience wants to know you, not just learn from you.The One That Matters MostBegin before you’re ready. And then keep beginning.That’s it. That’s the whole thing.A Note on This ShowThis podcast started as a way to share what I know about building a business that actually fits the person running it. It has become something much bigger than that. A record of my own evolution, a community of women who are done performing their way through entrepreneurship, and proof that the quiet, consistent, relationships-first approach works.Thank you for being here. Whether you’ve been with me since episode one or this is the first episode you’ve ever heard, welcome. There’s plenty more to come.Mentioned in This Episode- Linah, podcast editor and legend - https://linahmacharia.com/Work With MeIf this episode resonated and you’re ready to build a business that actually fits you, one rooted in authenticity, depth, and real relationships rather than algorithm-chasing, here’s how we can work together:Legacy: High level 1:1 coaching. Bespoke, deep, and built around you. Mastery: A DIY program for early-stage coaches ready to build the foundations properly from the start. Start by applying for a FREE Best Next Move session with me: https://form.jotform.com/Moakes/best-next-moveCONNECT WITH ME…- Substack: https://gillmoakes.substack.com/- Instagram: https://www.instagram.com/gillmoakes/- Website: https://gillmoakes.com*If this episode hit home, please share it with someone who needs to hear it - another podcaster who’s losing faith, a coach who keeps putting off hitting record, or anyone who needs a reminder that beginning imperfectly is still beginning. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com