#200: EPISODE 200!

Welcome to Episode #200 of the PricePlow Podcast, where Team PricePlow gathers to celebrate an incredible journey through the supplement industry. Mike Roberto is joined by Ben Kane (first appearing in Episode #010) and Spencer Lynn (debuting in Episode #092), along with video producer Cody Fernley making his PricePlow Podcast debut. This reflective conversation takes listeners through seven years of podcasting history, from that bold 2018 Arnold Sports Festival recording to becoming the industry’s go-to platform for ingredient science, business strategy, and supplement innovation. The team discusses memorable episodes with industry legends, the evolution of precision fermentation technology, the explosive growth of the functional beverage category through PricePlow’s Bevlab offshoot, and the balance between technical depth and entertainment value. They also honor the memories of Dallas McCarver, John Meadows, and Dr. Hector Lopez, whose contributions to the industry and the podcast remain impactful. The episode turns into a business talk about some potential ventures Team PricePlow will get into, and different segments they want to attack after Bevlab and an upcoming Functional Foods target — namely if they should scale this into the peptide space. From sitting down with CEOs of major retailers to exploring cutting-edge ingredient discovery platforms, the PricePlow Podcast has chronicled the supplement industry’s transformation in real time. Join us as we celebrate 200 episodes of science, strategy, and storytelling. Subscribe to the PricePlow Podcast on your favorite platform and sign up for our alerts before diving in! https://blog.priceplow.com/podcast/episode-200 Video: Team PricePlow Celebrates 200 Episodes! https://www.youtube.com/watch?v=wXXd6Y9K5QY Detailed Show Notes: Reflecting on 200 Episodes of Supplement Industry Leadership 0:00 – Welcome to Episode 200 Team PricePlow assembles for this milestone episode with Mike Roberto hosting alongside Ben Kane (team member since Episode #019 with Dave Palumbo), Spencer Lynn, and Cody Fernley. The conversation opens with gratitude for listeners who’ve followed the podcast’s evolution from its 2017 launch. Mike notes how the show has refined its focus toward industry insiders, scientists, and marketing professionals, creating a specialized following that’s evident at trade shows. The team is drinking fitting beverages — Mike sips Cereal Killer C4 Energy (his favorite flavor ever) while Ben enjoys Welch’s Cran-Grap Ghost Energy Drink. Spencer and Cody also enjoy a Ghost Energy. 3:00 – The legendary Arnold episode The team recalls Episode #010, recorded at the Arnold Sports Festival hotel lobby with NutraBio’s Dan Margolis while Ben was still with the brand. The crew commandeered a hotel table without permission, embodying the “ask forgiveness, not permission” philosophy that would characterize many future episodes. The chaotic energy of the Arnold, with big dudes everywhere and constant activity, provided a charged backdrop th… Read more on the PricePlow Blog