#200. How to Start and Scale a Podcast in 2026: 200 Episodes of Lessons Learned

Ep. 200 - Kimberly dives deep into the rise of video podcasting, why YouTube is no longer optional for growth, and how to balance professional production with raw authenticity. Whether you're a seasoned host or finally ready to hit record for the first time, this episode is your roadmap for strategy, mindset, and impact. A note from Kimberly: In Studio is celebrating a massive milestone! It's the 200th episode, and I'm pulling back the curtain on my entire journey since 2020. From launching as a side project to becoming a full-time creator and studio owner, the podcasting landscape has shifted—and today, I'm sharing the "State of the Union" for creators. Chapters: 01:03 – Episode 200: Reflections on a 6-Year Creator Journey 02:17 – The Rise of Video in Podcasting (And Why It Matters) 03:50 – How to Overcome the Fear of Being on Camera 06:32 – Building Trust, Authority, and Reach Through Video 07:48 – DIY vs. Professional Production: What's Right for You? 11:11 – Podcast Workflow Hacks & New AI Tools 12:19 – Why YouTube is Critical for Podcast Growth 13:09 – Introducing VIP Creators Day 15:17 – The Power of Niche Podcasting in a Crowded Market 20:04 – Using Your Podcast as a Networking & Authority Tool Sign up for your VIP Creators Day here: https://www.iconicstudioshq.com/vip Follow Kimberly on Instagram: https://www.instagram.com/kimberlylovi/ Subscribe on YouTube Here: https://www.youtube.com/@UCmujZrnOwlh5_rcFdxZZT3w