#200 How to Use Storytelling in Your Direct Response Advertising

Ken Kerry, co-founder of Script to Screen, a leading direct response agency, and author of the new book This Works Marketing: The Proven System Generating Billions in Sales for Brands and Every Size Business, shares how their approach to direct-response storytelling has generated over $6.5 billion in sales for products and services.   Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.