#200 - Marketing Your Books on a Global Scale with Cristina Mendes

Kobo's CRM and Marketing Manager, Cristina Mendes, joins us for our 200th episode to give insight into the Kobo customer and how to effectively market your eBooks and audiobooks globally! Cristina covers a lot of ground in our conversation, including advice for selling on an international scale, the difference between Kobo's eBook and audiobook customers, marketing tips for when you're on a budget, and what makes Kobo (and our customers) unique!