200. Trade Promotion Review: Maximize ROI & Runway

200. Are your promotions draining cash instead of driving growth? If you don't know your true trade promotion ROI, you're shortening your runway and giving retailers margin while your brand struggles. In this episode, I break down how to review your trade promotions the right way—starting with flawless retail execution. We'll cover why out-of-stocks, poor signage, and inconsistent store-level compliance quietly destroy results before you ever analyze lift. I'll show you how to measure real incremental sales, how to evaluate base vs. promo spikes, and how to use fact-based insights to guide retailers toward smarter, more profitable programs. You'll learn how to turn trade marketing from an expense into a strategic investment that fuels sustainable CPG growth, strengthens retailer partnerships, and protects your margins. Try the free Trade Promotion ROI Calculator and the episode's free tool to go deeper into these strategies. Then listen to related episodes on category leadership, retail execution, and data-driven selling to sharpen your edge even further. Get instant access on the show webpage: RetailSolved.com/session200