#200 - Trovare il Pubblico Ideale

from da Brand a Friend · host Robin Good

#200 - *Trovare il Pubblico Ideale*"Stabilire un pubblico è il dilemma della maggioranza degli imprenditori online e offline. Come lo risolvono?Scelgono la strada più semplice ma la peggiore: il loro pubblico è ... tutti!E dopo un po' si accorgono che non hanno raggiunto ... nessuno!"(MarinoBaccarini.it)1) Scegli un pubblico ben preciso - non seguire la strada di... "voglio fare una newsletter/blog/podcast che parla di...)- parti dal pubblico specifico che vuoi servire2) Per trovare il tuo pubblico *ideale* domandati:Chi/cosa vuoi diventare?Chi vuoi aiutare a crescere?Dove sei più competente di altri?Quali tue abilità vengono maggiormente apprezzate dagli altri?Cosa fai meglio della media?3) Poi verifica:Esistono già altre riviste, podcast, blog, newsletter che si rivolgono allo stesso identico pubblico?Ci sono gruppi su Facebook, Linkedin e su altri social che si rivolgono a questo pubblico specifico.Se si bene.Se no, allora probabilmente c'è qualcosa che non va.O ti sei inventato un pubblico che non esiste, oppure sei troppo avanti rispetto al mercato.4) Identifica i loro problemi, interessi, esigenze principali-------------Info UtiliStrumenti per individuare le domande (frasi-chiave) che le persone fanno su Google:AnswerSocrates.comAnswerthePublic.comUberSuggest.com• Ottieni feedback, ricevi consigli sul tuo progetto online Entra nella comunità di imprenditori indipendenti di Robin Goodhttps://robingood.it • Musica di questa puntata: "Swing Low" by Birocratic - disponibile su Bandcamp:https://birocratic.bandcamp.com/track/swing-low• Dammi feedback:critiche, commenti, suggerimenti, idee e domande unendoti al gruppo Telegram https://t.me/@RobinGoodPodcastFeedback• Ascolta e condividi questo podcast:https://gopod.me/RobinGood• Seguimi su Telegram:https://t.me/RobinGoodItalia (tutti i miei contenuti, immagini, audio e video in un solo canale)oppuresu Facebook:https://facebook.com/RobinGoodItalia/ su Instagram:https://instagram.com/RobinGoodItaliasu LinkedIN:https://linkedin.com/in/RobinGood • Newsletter:Robingood.substack.com (ENG) Robingooditalia.substack.com (ITA) • Per info e richieste:mailto: [email protected]

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This episode was published on January 16, 2022.

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