$200k Amazon Launch

In this session from Commerce Roundtable San Diego 2024, Brandon Fishman, founder of Prime Team Agency and CEO of VitaCup, reveals the strategies behind the successful $200k launch of Brez, a non-alcoholic beverage brand, on Amazon. From using Amazon DSP and Marketing Cloud data to crafting creative ad campaigns and leveraging streaming TV ads, Brandon shares his playbook for building a winning Amazon presence. He also covers essentials like brand registry, review acquisition, SEO tactics, and how AI tools like Quartile can optimize high-volume campaigns. Whether you’re new to Amazon or looking to level up, this session is full of must-know strategies for scaling in today’s competitive landscape. ______ 00:00 Introduction to Amazon DSP 00:33 Launching Brez on Amazon 01:06 Meet Brandon Fishman 01:54 Brez's Amazon Success Story 02:43 Amazon Launch Strategies 03:12 Importance of Reviews and SEO 04:50 Understanding Tacos and LTV 05:58 Subscription Strategies 07:08 Creative and Ad Strategies 08:44 AI and Amazon Advertising 13:58 Challenges and Solutions in Amazon Pricing 20:08 Q&A Session 27:43 Conclusion and Transition ______ Follow Brandon Fishman at: X: https://x.com/BrandonFishman LinkedIn: https://www.linkedin.com/in/brandonfishman/ Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact [email protected] for sponsorships or general information!