200K Users, No Ad Spend: HeRA’s Figma-Play for Motion Graphics

YC to 200K users without a marketing budget? HeRA is trying to become the Figma of motion design and put After Effects on notice. This is a builder’s story: fast pivots, AI-native product, and a bold bet to scale from Berlin, not SF. In this episode, Chia, co-founder & CTO of HeRA breaks down how they pivoted into AI motion design, grew to hundreds of thousands of users, and why they’re betting on an onsite Berlin team post-YC. We cover PMF vs. virality, the UI/UX of AI video, the Figma vs. Adobe playbook, and how HeRA wants to power every SaaS launch video. You’ll learn: - Why the motion graphics wedge beat “all-in-one” AI video editors - The YC pivot moment: prototype in two days → interview in a week - Berlin vs. SF: talent, costs, and staying plugged into the Valley - PMF litmus test for AI video: “1 min product video in less than 30 minutes” - How HeRA generates code to animate motion (and why time makes it hard) - The Figma analogy: AI-native UX vs. legacy add-ons—and why Adobe should worry 📌 Watch now and subscribe for more smart, fast, founder-first interviews. Chapters 00:00 The Origin of Hera: From Video Editor to Motion Graphics 00:29 Sponsorship Message: Stable's Virtual Address Service 01:28 Introduction to the Podcast and Guest 02:07 Chia's Journey with YC and Hera's Evolution 02:51 The Birth of Hera's Core Idea 05:25 Decision to Move Back to Berlin 14:53 Technical Insights: How Hera Works 19:46 Marketing Success and Product Market Fit 25:00 Creating Continuous Motion Graphics 25:22 Challenges in Long Video Generation 27:55 Competing with Adobe After Effects 30:28 The Future of Motion Graphics with AI 31:20 Collaborative Features and Market Vision 36:38 Trends in AI and Video Creation 43:23 Hera's Impact on the Industry 48:32 Closing Remarks and Future Outlook 🎧 Listen on the go: Spotify: https://open.spotify.com/show/1u1JyRKH8JYFjhBkvTUOAP Apple: https://apple.co/4cZ8RMm My other YouTube Channel: https://www.youtube.com/@lobstercap This podcast episode is sponsored by Stable. Click here to sign up for a virtual address: https://dashboard.usestable.com/onboard/begin?utm_source=youtube&utm_medium=description&utm_campaign=influencer_lobster&promoCode=lobster50