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$200M ARR B2B SAAS MARKETING STRATEGY | Margus Veeber, Head of Web @ Pipedrive | #9 episode artwork

EPISODE · Nov 19, 2025 · 57 MIN

$200M ARR B2B SAAS MARKETING STRATEGY | Margus Veeber, Head of Web @ Pipedrive | #9

from Masters of Search · host Niklas Buschner

Margus Veeber is Head of Web at Pipedrive, one of Europe's most successful SaaS unicorns, competing with the likes of HubSpot or Salesforce. Pipedrive has had great success with SEO over the last years, driving more than half a million monthly organic visitors and thousands of signups. What makes Margus particularly interesting is his unique perspective on how web strategy and conversion optimization intersect with the changing search landscape. His work on optimizing Pipedrive's multilingual website for conversion sits right at the intersection of where traffic meets business results. ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Margus on LinkedIn: https://www.linkedin.com/in/margusveeber/ Pipedrive on LinkedIn: https://www.linkedin.com/company/pipedrive/

What this episode covers

Margus Veeber is Head of Web at Pipedrive, one of Europe's most successful SaaS unicorns, competing with the likes of HubSpot or Salesforce. Pipedrive has had great success with SEO over the last years, driving more than half a million monthly organic visitors and thousands of signups. What makes Margus particularly interesting is his unique perspective on how web strategy and conversion optimization intersect with the changing search landscape. His work on optimizing Pipedrive's multilingual website for conversion sits right at the intersection of where traffic meets business results. ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Margus on LinkedIn: https://www.linkedin.com/in/margusveeber/ Pipedrive on LinkedIn: https://www.linkedin.com/company/pipedrive/

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$200M ARR B2B SAAS MARKETING STRATEGY | Margus Veeber, Head of Web @ Pipedrive | #9

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How long is this episode of Masters of Search?

This episode is 57 minutes long.

When was this Masters of Search episode published?

This episode was published on November 19, 2025.

What is this episode about?

Margus Veeber is Head of Web at Pipedrive, one of Europe's most successful SaaS unicorns, competing with the likes of HubSpot or Salesforce. Pipedrive has had great success with SEO over the last years, driving more than half a million monthly...

Is there a transcript available for this episode?

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