$200M ARR B2B SAAS MARKETING STRATEGY | Margus Veeber, Head of Web @ Pipedrive | #9 episode artwork

EPISODE · Nov 19, 2025 · 57 MIN

$200M ARR B2B SAAS MARKETING STRATEGY | Margus Veeber, Head of Web @ Pipedrive | #9

from Masters of Search · host Niklas Buschner

Margus Veeber is Head of Web at Pipedrive, one of Europe's most successful SaaS unicorns, competing with the likes of HubSpot or Salesforce. Pipedrive has had great success with SEO over the last years, driving more than half a million monthly organic visitors and thousands of signups. What makes Margus particularly interesting is his unique perspective on how web strategy and conversion optimization intersect with the changing search landscape. His work on optimizing Pipedrive's multilingual website for conversion sits right at the intersection of where traffic meets business results. ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Margus on LinkedIn: https://www.linkedin.com/in/margusveeber/ Pipedrive on LinkedIn: https://www.linkedin.com/company/pipedrive/

Episode metadata supplied by the publisher feed · Published Nov 19, 2025

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$200M ARR B2B SAAS MARKETING STRATEGY | Margus Veeber, Head of Web @ Pipedrive | #9

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