201. 3 lessons I’m taking from the launch of Taylor Swift’s new album

Love her or hate her (and you know which camp I’m in), there’s a LOT we can take away from the launch of The Tortured Poets Department.In this episode, I cover:What the pre-launch of TTPD has shown us about what must get prioritised if you want to have a sold out launch (or consistently convert on evergreen)Why the belief that “my audience is sick of me” is not actually grounded in reality and what the “Swifties” are teaching us about thatHow the way in which we “qualify” our success can keep us from ever truly celebrating our achievementsLINKS:PODCAST EPISODEEpisode 179: A week in the life of a strengths-led, evergreen business