201 Don't Miss on the Amateur Side--in Golf and Sales

There's a saying in golf that when a golfer doesn't have the skill or confidence to aim and trust a putt by hitting to the higher side of cup's elevation, that they "missed on the amateur side." A similar correlation can be made in sales situations when the sales rep doesn't dig deep enough with their questions and takes the easy way out. Hear what you should do instead to turn more conversations into sales.