201. How to Explode CPG Sales in a Crisis With Adam Hertel, Summit Sales Consulting

201. Your sales stalled. Retailers stopped responding. And the playbook that used to work suddenly feels broken. If you're trying to grow your CPG brand during disruption—whether it's a pandemic, economic stress, or retailer pullback—you cannot rely on outdated strategies. Waiting it out isn't a strategy. Hoping velocity improves isn't leadership. In this episode, I sit down with Adam Retell of Summit Sales Consulting to break down how emerging brands can accelerate growth by leveraging fractional expertise, tightening retail focus, and avoiding costly expansion mistakes. We discuss how to go deep instead of wide, how to build a compelling selling story that buyers actually respond to, and why contribution—not just velocity—wins shelf space. You'll learn how to protect cash flow, strengthen retailer relationships, and build a smarter omnichannel strategy without overextending your team. Download the free guide for this episode and explore more sessions at RetailSolved.com to go deeper into these proven CPG growth strategies. Get instant access on the show webpage: RetailSolved.com/session201