201: Howard's Single-Minded Proposition webinar

Henry Gomez chats me up today about my latest training, a 90-minute webinar on writing the Single-Minded Proposition. It's one week from today, Wednesay, January 15. Today, I give you highlights of the webinar's take-aways. The training consists of 60 minutes of insights into real SMPs on real briefs, plus 30 minutes of discussion and Q&A with me. Writing the SMP is a challenge no matter how long you've been writing briefs. It tends to cause paralysis by analysis. So in this 10-minute episode, I'll give you a quick tour of what we'll do. Sign up today. Only 25 seats available. Fee is only $89.