201: Iron Cowboy James Lawrence - Guinness World Record Holder: 50/50/50

James Lawrence is a father of 5 children, husband to wife, Sunny hailing from Utah, USA. He set the World Record for the most number of half Ironman Triathlons in a calendar year being 22 in total, before he then went on and set a World Record for the most number of completed Ironman Distance Triathlons in the calendar year at 50. James then dreamed up an almost impossible physical challenge by completing 50 Ironman Distance Triathlons, across 50 days, across 50 states of the USA. That's right the 50/50/50 challenge and this was the challenge that in June 2015 James Lawrence aka the Iron Cowboy took on and completed. During this episode shares around the highs, the lows and the many learnings from the Journey. We discuss life after the 50/50/50 challenge, the psychological tactics that James deployed to get through such a gruelling endurance event including the concept of a power minute. James outlines his top 3 learnings from completing the challenge, shares around why if you are tired of starting over then stop giving up, we discuss the physiological adaptations that occurred after accruing such fatigue in James's body and James shares one of the best statements for the long time that is why a high tolerance to monotony is an underrated super power. SUBSCRIBE NOW! This episode is sponsored by fisiocrem fisiocrem is a topical massage cream containing natural plant based ingredients, ideal for the temporary relief of muscular aches and pains. If you're conscious of what you put on your body, you'll be happy to know that fisiocrem does not contain parabens or hydroxybenzoates. fisiocrem can be found Australia-wide at your local Coles, chemist or health store, as well as on their online shop. fisiocrem are offering a 20% discount to listeners of The Physical Performance Show. Use the coupon code POGO when you shop at fisiocrem.com.au to redeem this special offer. Hurting sucks, and fisiocrem has got your back!   _____ If you enjoyed this episode of The Physical Performance Show please hit SUBSCRIBE for to ensure you are one of the first to future episodes. Jump over to POGO Physio - www.pogophysio.com.au for more details Follow @Brad_Beer Instagram, Twitter, and Snapchat Please direct any questions, comments, and feedback to the above social media handles.