201. Jackie Latragna on Marketing Coworking Spaces

What happens when a marketer steps into coworking and starts looking at the business from the outside? In our latest podcast episode, Jamie and Gio sit down with Jackie Latragna, a marketer who went from answering phones at an executive suite at 21 to becoming a fractional CMO working with coworking operators. Jackie shares some great lessons on what she's seeing across the industry, including: Why owners need to find ways to step away from day-to-day operations The importance of ruthlessly evaluating your processes before scaling How to turn the knowledge of your location teams into actual strategy Why community involvement can be one of your most powerful marketing tools How ThinkSpace brought more than 2,000 people through its space during Seattle Tech Week Why smaller operators shouldn't feel like they need to replicate what larger brands are doing How to think about CRM and technology decisions without automatically reaching for the biggest platform Why marketers and operators should look outside coworking for ideas and inspiration The role of SEO, AEO, AI tools, reporting, and measurable marketing outcomes Why a little friction and different perspectives can actually lead to better ideas One of Jackie's biggest themes throughout the conversation is simple: don't let the day-to-day keep you from looking at the bigger opportunity. If you're trying to grow your coworking business without getting buried in the weeds, this one is worth a listen. Resources Mentioned in this Podcast: Jackie Latragna on LinkedIn BLANKSPACES Coworking website Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast