201. Marketing: Reviewing Alphatec Spine’s New Patient Marketing Video

This podcast is for informational and educational purposes only and does not constitute financial, investment, legal, or medical advice. The views and opinions expressed by hosts and guests are their own and do not necessarily reflect those of State of MedTech LLC. Nothing discussed on this podcast should be interpreted as a recommendation to buy, sell, or hold any investment or security. Listeners should conduct their own due diligence and consult with a qualified financial advisor, attorney, or other professional before making any financial or investment decisions.00:00 Introduction and Overview03:24 Analyzing AlphaTechSpine's Patient Video08:01 The Importance of Effective Distribution13:15 Utilizing Social Media Platforms for MedTech Marketing18:49 Engaging with Thought Leaders and Physicians23:20 Pre-Marketing and Twitter Ads for Event Promotion26:00 Pre-booking meetings and offering incentives28:17 Using in-booth presentations31:38 Targeting the right audience with the right channels34:41 Analyzing data to understand channel effectiveness41:37 Taking advantage of startup advantages50:41 Being creative and doing what larger companies won't54:18 The importance of having a YouTube channelAre you a medtech marketer or sales leader? Register for our weekly zoom call “Medtech Growth Levers” https://lu.ma/medtechgrowthleversWant to come on the show? Submit to be on the show here: https://tally.so/r/wdxljKWant to figure out which early adopters you should target? Get 3 free surgeon profiles where Alpha Sophia uses their database to give you the insights you need to sell https://www.alphasophia.com/omarFor limited time only - Get the Medical Sales Network Effects Program for 60% off https://salesnetworkeffectsprogram.mykajabi.com/offers/FV2MG8sK?coupon_code=PODCAST2024Follow The State of MedTech on:⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠Follow Omar M. Khateeb on⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠