201: Music Teacher Spotlight with Brocha Kahan

I am so excited to share Brocha’s story with you all. You’ll hear all about the trajectory of her music teaching and what she did before creating courses. If you’re a music teacher listening and looking for inspiration, this episode is for you! Brocha started her journey as a piano teacher, as she says, “just a regular piano teacher teaching piano....and mostly just teaching my students for exams.” At the time, she was completely content with what she was doing, gave her best to every single lesson. She also acknowledges that doing those things and having had a studio really helped her to transition to her online course. If you have a solid studio and you’re looking to fill in the gaps of your actual studio, creating a course is the next step. But you aren’t just limited to a course - you can make workshops, you can create a membership... they're also closely related. And this is exactly what Brocha did. After having her first child, she was reluctant to go back to work. So, she managed to build her in-person studio to full-time. The only problem was she didn’t really know how to market it, and pretty much just winged it. She focused all of her time and energy on putting 100% into her lessons and making sure her students were happy. Enter COVID. Brocha had wanted to go online for a few different reasons, but she knew she had to put herself out there in order to land students. So, she managed to work on her social media, and ultimately was able to get more students and run her own studio online. She didn’t start off full-time, but it was enough to get it going. She said “I literally had no idea about tech or websites. Nothing landing pages, nothing. Marketing, nothing. I literally just learned from scratch. Basically, I had a huge dream to do it.” Brocha admits that she would have had much faster results than she did if she had found the right coach to help her on her journey of creating and marketing a successful online music course. But, she went ahead and taught herself, leading her to the system that she has in place now and that keeps getting her the sales she is getting now! But let’s back track a bit… Brocha started learning some of the marketing techniques to be able to get online students. She got to a point where her online studio was good enough, but that was one on one lessons. She quickly realized that in order to be able to be there for her child’s bedtime, to be able to create her own schedule, one-on-one lessons wasn't going to cut it, and it wasn’t what she wanted to do forever. She started looking for someone to help her go into the one to many model. So she created her own course. She started by thinking-  What do my students really enjoy learning? What is missing in the music education space? Now, Brocha has her course, and has also moved into coaching other music teachers. And hey, that’s why Brocha and I are working on these projects together! Who doesn’t love an organic story like this one? Brocha was teaching in person, then the lockdown happened, she figured out how to get students who are willing to work with her online, figured out the whole marketing thing (and enjoyed it), found success with the marketing and with the course, and has created a framework to help other music teachers do what she herself has done. And of course, had a baby along the way, too. What a journey! Brocha now offers social media and course creation coaching, with a primary focus on social media coaching. With her course and coaching, it really has allowed her to be home with her kids, who have so much of Mom when they get home from school. “If you have a good studio, if you have a good basis for your studio, you're going to be able to do a lot. If you have a good basis for your social media and you have a good basis for quality people who follow you and can learn from you, then they're going to say yes.” If you're listening or reading this in real time and you haven't signed up for our webinar this Thursday, December 9th, be sure to click the link to sign up: https://onlinemusiccourseaccelerator.com If it's after the fact, definitely reach out to us on social media because we have every intention of running this again... over and over and over again. The opportunity is limitless. The opportunity is absolutely limitless. I hope that you found Brocha’s story to be the source of inspiration and motivation you needed to take action on your dreams and goals. As always, feel free to send me a message over on Instagram @jaimeslutzky or connect with me at http://callwithjaime.com You can find Brocha over at @iambrocha on Instagram as well! It's time! Round 3 of the Online Music Course Accelerator is open for application. Click here for details.