201 - Old Forester's State of the Union with Campbell Brown, President of Old Forester

Campbell Brown, President and Managing Director of Old Forester is back on the show. If you've been a long time listener, you may have remembered him back on Episode 98. As the President of Old Forester, he oversees a lot of the brands momentum and strategy. We get his take on bourbon tariffs with international expansion along with his hope for future movie partnerships. Anyone interested in a business background, you're going to find this one entertaining. Show Notes: This week’s Above the Char with Fred Minnick talks about Marianne Eaves. Talk about the Brown influence on our city because you've got the Brown Hotel, The Brown Theatre, the Hot Brown, etc. Is there pressure to keep the Brown tradition going? How did you work your way up at Brown-Forman? What got you into the Old Forester category? Talk about the building and distillery. What about the fire in 2014? What chapter are we in right now in Old Forester history? Let’s talk about international markets and tariffs. What was the international growth plans for Old Forester prior to all the tariffs? Did they change or are they staying the same? Where do you see the Old Forester brand? What are you doing to elevate the Old Forester brand into a premium category? Talk about your team and what goes into the bottle. Do you take a Bill Samuels approach about not interfering with what goes in the bottle? Is there a brand rivalry in the company? Do you have to fight Woodford for barrels? Will you ever have 100% of production here? What impact did the Kingsman movie have on Old Forester business? Do you have a strategy to do more than Statemans? If you could do a movie tie in, which movie past or present would you do? How far down the gene pool are you to George Garvin Brown? Learn more about your ad choices. Visit megaphone.fm/adchoices