2013 Marketing Review with Joseph Jaffe, Gerard Tannam and Margaret E. Ward

In the review of 2013 - The Marketing Year, I've telephone interviews with top US marketing author, consultant and commentator, Joseph Jaffe - whose latest book is Z.E.R.O. - and communications consultant Margaret E.Ward from ClearInk. In studio I'm joined by branding specialist Gerard Tannam from Islandbridge Brand Direction. Our discussion is a broad ranging treatment of the highs and lows of the year. We discuss some of the celebrated marketing faux-pas of the year, as well as some case-studies of companies who got it right. Among the examples and points discussed:  Melt Bar and Grill Why the 'Next Best Thing' is not the most important thing Instagram Direct Oreo Superbowl Tweet Beyonce's unconventional album release Nike - The Data Company Keogh's Irish Crisps - the story of the potato field Pantene's Anti-Sexism Adverts