202: Brian Helfrich, Summit Coffee Co.- making a name for themselves in the outdoor space

Brian Helfrich, is the CEO and owner of Summit Coffee Co., a national coffee and lifestyle brand that's quickly making a name for themselves in the outdoor space. In addition to operating its own cafés, Summit runs a coffee importing and roasting business, is selling franchise units, and just released instant coffee to its portfolio. Brian is a graduate of Davidson College in North Carolina, with a degree in creative writing and a background in journalism. He and his wife, Tyler, have two kids, and when not working Brian can be found running in the very early mornings. Show Notes Introduction to the Outdoors I grew up in sports and so as the youngest of four boys, I spent all my time outside, whether it was playing soccer or playing in the woods or going on camping trips, and it just became our family thing. Things we talked about Summit Coffee Co. Asheville, NC Davidson College Sports Business Daily OR sign Find Your Summit Other Outdoor Activities Running and Cycling Advice Ask questions and put yourself out there. Go to events and if there's an adventurer that's speaking at your local outdoor retail store, go talk to them and just really soak up and learn as much as you can. I think that, um, you know, asking questions and again, going back to this idea of curiosity, I think that "curiosity is the engine of achievements". And so if you want to do something, the best way to approach it is like, okay, let me ask a million questions and that'll probably get you somewhere good. Favorite Books and Podcasts Great Mondays by Josh Levine Peace is Every Step by Tich Nhat Hanh Let My People Go Surfing by Yvon Chouinard The Ringer Podcasts The Bill Simmons Podcast Favorite Outdoor Gear under $100 Jet Boil Connect with Brian [email protected]   Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.