202. How Much Should Contractors Charge? - Ellen Rohr

Grab a copy of Ellen's pricing tool here: https://trybta.com/DL202  To learn more about Breakthrough Academy, click here: https://trybta.com/EP202  Today, we’re welcoming industry legend Ellen Rohr to the show. We couldn’t be more excited. She’s built and sold two companies. Written a slew of unbelievably helpful books including Where Did the Money Go? and How Much Should I Charge? She’s the founder and owner of Zoom Drain which now has over 50 locations. This episode is all about pricing. AKA how much you should charge and why.  Episode Highlights: 00:00-Intro 01:57-About the 2011 book: How Much Should I Charge? 08:45-Why pricing as a passion? 12:36-How most contractors decide what to charge 17:21-The importance of value 21:34-How to figure out what you should charge 29:05-Importance of billable hours 34:22-The best position to be in the market 39:19-How to know when your price is too high 44:27-How to train your sales team to "own their price" 53:39-Pricing analysis and updates in an inflationary environment. 58:01-Fun Hypothetical QuestionSee omnystudio.com/listener for privacy information.