202. Jessie Lillis

Jesse Lilis discusses the journey of Starling Shakespeare, a nonprofit theater company, and its vision for the future. The conversation delves into the challenges of operating as a nonprofit, the company's revenue model, and the potential for digital content creation in the performing arts industry. The conversation explores the challenges and opportunities of digital content creation for theaters, emphasizing the need to experiment, learn, and engage with audiences in new ways. It also highlights the importance of providing valuable and entertaining content while navigating the transition to a digital platform.TakeawaysNonprofit theater companies rely on a combination of performance fees, donations, grants, and sponsorships to sustain their operations.The creation of digital content in the performing arts industry presents opportunities for engaging audiences and expanding reach, but it requires careful consideration and experimentation.The mission of Starling Shakespeare is to provide professional theater for free, making it accessible to communities that may not have access to high-quality art. Digital content creation for theaters requires experimentation and learningEngaging with audiences in new ways is essential for the transition to a digital platformChapters00:00 Introduction to Starling Shakespeare05:49 Founding of Starling Shakespeare14:02 Challenges of Operating as a Nonprofit20:03 Adapting to the Digital Landscape28:23 Exploring Digital Content Creation33:37 Planning for 202639:04 Adapting to a New Container44:14 Purpose of Social Media for Theaters51:19 Engaging with New Audiences