202 - The Highs and Lows of Sales and Marketing

Welcome back to episode two of our sales and marketing mini-series! Dave Plivelich and John Duffield welcome back Dustin Pitcher, the co-owner of Dirty Bird Guns & Ammo, a local firearm and gunsmithing store. Dustin outlines the difficulties of advertising in his industry and how he had to think of creative solutions like collecting emails, creating reward programs, and having monthly giveaways. He started his business career in the car industry, where he then moved to sell yellow page digital products, which led him to work for The Marcom Group, where he learned the ins and outs of sales and marketing. He stresses the importance of using CRM (Customer Relationship Management) solutions and creating marketing strategies to increase your sales. LEARN MORE ABOUT DIRTY BIRD: Website: https://dirtybirdusa.com/ Address: 2420 Mohawk Street #700, Bakersfield, CA 93308 Email: [email protected] Phone: 661-387-5200