202: The perils of agency search

Our friend Vivek Kuchibhotla returns to talk about the challenges brands face when they search for a new ad agency. He's a veteran of Leo Burnett, where he worked on Proctor & Gamble, first in Venezuela, then Hong Kong, finally in Chicago. He was then put to work on the global MacDonald's business. Vivek is also on the faculty of the Association of National Advertisers. He teaches a variety of workshops on agency search and managing agency/client relationships. Henry Gomez and I are thrilled to bring back an experienced advertising professional to talk about the intricacies of the agency world too many of us know little about.