2020 will be the year of political text messages

Get ready for the "Year of the Text Message." In 2020, political campaigns are coming to your mobile phone. In elections past, campaigns have spent millions of dollars on television and radio ads, campaign signs and billboards to reach voters. The 2020 cycle will be different. In this episode, we discover how much a campaign will pay for your cell phone number and what they’re going to do with it over the next year. Texting is changing the way candidates run for office. Vinny Minchillo, principal at GlassHouse Strategy and a veteran of political ads, pulls the campaign curtain back with hosts Jason Whitely and Jason Wheeler.