2021 State of Marketing to Engineers Research Findings with Jenn Corcoran

 Hear from the marketing strategists responsible for the 2021 State of Marketing to Engineers research report as they discuss key findings, their biggest surprises, and give advice on how marketers should approach the dynamic year that is 2021. Engineers can be a tough audience to crack, which is the catalyst for the State of Marketing to Engineers Report. For the fourth year in a row, TREW Marketing, which focuses exclusively on marketing to technical audiences, and GlobalSpec, a provider of data-driven industrial marketing solutions, have collaborated to research and survey the tactics, digital content types, and social platforms that are most effective for reaching engineers.2020 brought unprecedented challenges with the COVID-19 crisis, and this year’s report included questions about how engineers are navigating the unexpected emphasis on virtual events and how they’re finding new ways to learn about new products and trends.