2022 Best New Frozen Retail Winner: Boba Bam

From the Cold Corner sits down with Bob Yau, founder and chairman of BEK Foods, Boba Bam’s parent company, and Brian Khoddam, CEO of Boba Bam, the winner of our 2022 Best New Frozen Retail Products contest. Founded in 2020, the California-based company conducted its first retail test last July at Costco and sold out in less than a week. Since then, the company has sold over 2 million gallons of boba. The gluten-free, vegan and nut free brown sugar flavor Boba Bam packet goes from freezer to microwave to cup in about a minute, with all the taste and texture of boba shops, from the convenience of home.