2022 State of Marketing to Engineers Research Highlights with Christian Haight

The 2022 State of Marketing for Engineers Research Report summarizes the survey results of more than 800 engineers and technical professionals from a variety of industries, including manufacturing, automotive, energy, electronic components, semiconductor, and aerospace/defense. TREW Marketing and GlobalSpec recently released our 5th annual study of how engineers and technical buyers seek and consume information to make purchase decisions. In this episode, Christian Haight joins host Wendy Covey to walk through some of the major findings from the report, including:Engineers value a company's technical expertise and responsiveness over price and company values 83 percent of engineers are willing to fill out a form in exchange for technical content73 percent of engineers listen to work-related podcasts throughout their week, a 33% YOY increaseEngineers prefer YouTube and LinkedIn over other social platformsFor show links and more, visit the Content Marketing, Engineered podcast blog https://bit.ly/CMEPodcast Learn more about TREW Marketing https://www.trewmarketing.com Order the book! Content Marketing, Engineered https://bit.ly/contentmktgeng