2023 Insider Info: Did Pinterest Actually Expose the Future of Water?

Pinterest has a superpower: it can read its users' project boards and hence... predict the future! Why so? Simply because 400 million people use the platform as a mood board to prepare for their upcoming plans. Now, if you gather and summarize that data, you can get a glimpse into the future: Pinterest does this every year with their "Predict" reports, and their track record is insane. 80% of their predictions turn out to be true! So, when in this year's edition, I saw a water prediction, I thought we should have a deeper look at it and share thoughts on what it may be changing.  Here's how rainwater harvesting, distributed water management, or wastewater reuse could play a major role in 2023. Is it a trend you can surf in the new year? Let's harvest it and make sure to understand its ins and outs! Wanna see the video version? Check it out here!  Hosted on Ausha. See ausha.co/privacy-policy for more information.