2024 Ecommerce Marketing Predictions

In the second episode of the "7 Figures & Beyond" podcast, host Greg shares the challenges he faced distributing his first episode across major podcast directories, particularly Apple podcasts, and humorously notes the statistic that 90% of podcasters quit after their third episode. He assures listeners of his commitment to the podcast, setting the stage for ongoing discussions. Greg shifts to the main content of this episode—his predictions for ecommerce in 2024—emphasizing these are based on his extensive experience and are intended to guide newer brand owners and marketers.Greg presents ten key predictions for ecommerce marketing in 2024, highlighting the importance of customer-centric strategies as a fundamental approach for Direct-to-Consumer (D2C) brands. He stresses that understanding customer behavior and preferences will be crucial due to diminishing data from privacy laws and tech updates. Greg predicts significant engagement and revenue growth for brands that effectively utilize niche communities and micro-influencers, and foresees a consolidation in ecommerce technology, suggesting that brands will reduce their tech stacks significantly by integrating multifunctional platforms.The podcast episode concludes with insights on the potential of AI in marketing, the shift towards in-house marketing complemented by educational resources, and a critical view of influencer marketing's efficacy. Greg anticipates substantial increases in mobile commerce, predicting that mobile devices will account for 75% of total sales by the end of 2024. He is optimistic about the growth of Meta and TikTok shops due to their enhanced user experience and high conversion rates. Looking ahead, Greg teases the next episode which will feature Stryde’s VP, Laurel Teuscher, discussing customer research and data mining, promising more expert insights into effective ecommerce strategies.LinksGreg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/https://www.stryde.com/2024-ecommerce-marketing-predictions/