2024 Has Been Interesting

In this session from Commerce Roundtable San Diego 2024, join Chris Lang (Owner, Fresh Chile), Hans Harris (Director of Growth, Brumate), Greg Dalby (Former SVP Omnichannel, Milk Bar), and MacCoy Merkley (CMO, Portland Leather Goods) as they share their 2024 experiences and top strategies for thriving in the ever-evolving DTC landscape. From growth hacks to mastering financial literacy and streamlining operations, they reveal how to navigate disruptions and fuel sustainable growth. Packed with actionable insights and real-world tips, the panel dives into the power of storytelling, TikTok, and community building to engage customers. Plus, they break down retention, word-of-mouth strategies, and how to scale smarter in a constantly shifting market. This session has the essential strategies every DTC brand needs to know to crush it in 2025 and beyond. ______ 00:00 Surviving Without Facebook and Google 00:57 Panel Introductions and Roles 02:54 Challenges and Strategies in 2024 07:06 Operational Efficiency and Team Alignment 14:28 Customer Feedback and Product Development 20:12 Transition to Dedicated Facebook Group 20:27 Moderation and Community Engagement 20:54 Leveraging Community Feedback 21:24 Moderator Profiles and Anonymity 22:12 Founder Involvement in Product Development 24:06 Q4 Strategy Brainstorming 24:41 Importance of Storytelling and Personal Branding 25:28 Celebrity Influence and Promotion Strategies 26:41 Navigating Marketing Challenges 30:42 Leveraging TikTok for Customer Acquisition 34:29 Community Engagement Metrics 38:13 Managing Stock and Customer Expectations 39:50 Closing Remarks and Panel Transition ______ Follow Chris Lang at: X: https://x.com/ChrisLangSocial LinkedIn: https://www.linkedin.com/in/chrislangsocial/ Follow Greg Dalby at: X: https://x.com/greg_dalby LinkedIn: https://www.linkedin.com/in/gregdalby/ Follow Hans Harris at: X: https://x.com/HansHarrisMKTG LinkedIn: https://www.linkedin.com/in/harrishans/ Follow MacCoy Merkley at: X: https://x.com/MacCoyMerkley LinkedIn: https://www.linkedin.com/in/maccoy-merkley-95146815b/ Follow Commerce Roundtable on social! X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact [email protected] for sponsorships or general information!