2024 Media Highlights with Michael Beach

from On Strategy Showcase · host On Strategy Showcase

We hear how the 2024 election exposed the challenge of reaching consumers, how linear TV has turned into simply Football With a Side of News. About how Netflix is the alpha dog for convergent TV. How TVOS wars are now a main event. And how sports moving to streaming will devastate linear. Thanks to Tracksuit (The Affordable Brand Tracking Solution) and The Master of Advertising Effectiveness Program (MAE.academy) for supporting this episode.

Episode metadata supplied by the publisher feed · Published Dec 27, 2024

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2024 Media Highlights with Michael Beach

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