2024 Media Highlights with Michael Beach

What this episode covers

We hear how the 2024 election exposed the challenge of reaching consumers, how linear TV has turned into simply Football With a Side of News. About how Netflix is the alpha dog for convergent TV. How TVOS wars are now a main event. And how sports moving to streaming will devastate linear. Thanks to Tracksuit (The Affordable Brand Tracking Solution) and The Master of Advertising Effectiveness Program (MAE.academy) for supporting this episode.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 57 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on December 27, 2024.

What is this episode about?

We hear how the 2024 election exposed the challenge of reaching consumers, how linear TV has turned into simply Football With a Side of News. About how Netflix is the alpha dog for convergent TV. How TVOS wars are now a main event. And how sports...

Can I download this On Strategy Showcase episode?

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