2024 Outlook For E-commerce in China With Euromonitor's Herbert Yum

As shoppers increasingly lean on generative AI to answer questions and refine their searches, they will expect merchants, brands and marketplaces to keep pace.In this episode of Alicast, join Alizila’s Managing Editor, Alison Tudor-Ackroyd, as she asks Hong Kong-based Herbert Yum, a Research Manager at consultancy Euromonitor International, how he sees changes in technology and consumer behavior impacting retailers. Tune in to this conversation to learn what’s in store for e-commerce in 2024, the Lunar New Year of the Wood Dragon, and beyond!