2024 What to Watch 02 - Paul Tilstone - 'Social Capital' Key to Business Travel's Value

Social capital—or, as Festive Road managing partner Paul Tilstone describes it, "stuff that impacts your brain and your heart"—can be a valuable return from business travel, whether it's building a relationship that eventually results in a sale or driving collaboration that produces better end results for a company. How can you measure it, how can you maximize and how can you ensure its value is considered when travel budgets are under discussion?See omnystudio.com/listener for privacy information.