2024 year in review + what to expect in 2025

In this final episode of Mocktails with Marina for 2024, Marina reflects on a groundbreaking year for the non-alcoholic industry and her community. The episode highlights key milestones, such as the non-alc beverage market reaching $1.3 trillion, the rise of functional beverages, and the success of savory, culinary-inspired cocktails. Marina shares stats from her own work this year, including 50 podcast episodes and 26 inspiring guests! Listeners will hear about the exciting projects Marina and her team tackled in 2024, from creating nearly 400 pages of industry guides and workbooks to partnering with the Kava Coalition on a multi-million participant survey. Looking ahead to 2025, Marina unveils new offerings, including AI integrations, leadership training, the Kavatender 101 training program, and the Bev Brand Builder course for entrepreneurs ready to launch their own non-alcoholic beverage brands. She also discusses market growth projections, emerging flavor trends, and strategies to navigate challenges like tariffs and evolving regulations. Marina ends the episode with a call to action for aspiring and expanding non-alc entrepreneurs, encouraging listeners to email her at [email protected] to find the perfect program for their 2025 goals. www.marinamars.com/themodernmocktail Join Marina as she celebrates the wins of 2024 and sets an inspiring tone for the year ahead. Cheers to making 2025 the year of breakthroughs and abundance!