2025-11-21 Small Business Daily

Welcome to Silk Logic’s Small Business Daily Podcast! It’s November twentieth, and today’s headlines include a Taco giant winning with AI, how hotels are unlocking instant capital with automation, and a surprising way cheese makers are slicing supply chain costs. Let’s jump in. First up, Taco John’s, one of the largest fast-food Mexican chains in the country, is ditching gut feelings and turning to data with Bikky, a customer analytics platform built for multi-location restaurants. Their franchisees have always relied on experience, but lacked real facts about guest behavior. With Bikky, they discovered that many restaurants were serving more new guests than anyone realized—completely shifting their marketing and menu decisions. For example, real guest data convinced them to keep a fish taco limited offer, because it actually drove lots of first-time visitors. By turning emotion into actionable insights, Taco John’s is aligning their whole company around what works. The takeaway? Any