2025 B2B go-to-market planning - preparing for challenge, change & curveballs

from Truth, Lies and B2B Growth · host ROMI

As we head towards 2025, the B2B go-to-market playbook is experiencing a tear-up. From shifting marketing cycles to the tough calls between brand and performance, navigating the road ahead will demand both gut instinct and the ability to pivot fast. This episode offers a pragmatic framework to help you plan effectively.

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This episode is 25 minutes long.

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This episode was published on November 4, 2024.

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