2025 Email & SMS

In this deep-dive session from Commerce Roundtable San Diego 2025, Rytis Lauris (CEO & Co-Founder, Omnisend), Jimmy Kim (Founder & CEO, eCom Email Marketer), and Chase Dimond (Chief Email Nerd, eCom Email Marketer) analyze data from over 150,000 eCommerce brands to pull out the most impactful trends in email, SMS, and push notifications. They cover everything from automations that drive repeat revenue, to the changing role of email, to why SMS and push are quickly becoming must-haves for growth-minded brands. Whether you want to increase conversions, improve retention, or simply sharpen your digital marketing game, you’ll walk away with proven tactics you can put into play right away. ______ 00:00 Introduction to Email, SMS, and Push Notifications 00:40 Meet the Experts: Jimmy Kim and Chase Dimond 02:53 Data Insights: Email and SMS Trends 04:39 Analyzing Open Rates and Click Rates 09:42 Unsubscribe Rates and Subscriber Experience 12:31 Average Order Value (AOV) Trends 15:07 Conversion Rates: Campaigns vs. Automations 17:00 Understanding Automation Trends 18:39 Email Click-to-Conversion Insights 20:51 The Rise of SMS Marketing 27:13 Exploring Push Notifications 32:10 Final Thoughts and Recommendations ______ Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact [email protected] for sponsorships or general information!