2025 Event Industry Benchmarks: Insights into the Future of In-Person, Immersive, and Sustainable Events

In this episode of Event Experience by Bizzabo, host Rachel Moore introduces a special webinar featuring industry veterans Colleen Bisconti from IBM, Katie McIntyre from Opus, and Suzette Wilson Samuels from Drury Design. The discussion focuses on the 2025 State of Events and Industry Benchmarks report, covering topics such as the rise of in-person events, the importance of immersive experiences, sustainability in event planning, and leveraging micro events and webinars to enhance attendee engagement and knowledge retention. The panelists share insights on the challenges and opportunities in the event industry, emphasizing the importance of creating authentic, immersive experiences and the role of technology in enhancing event strategies. They also discuss the significance of micro events and field marketing in supporting larger B2B events, and the evolving role of webinars as a digital tactic. The conversation highlights the need for intentionality, data-driven decision-making, and strategic partnerships to drive successful event outcomes. Here's what you'll hear about in this conversation: How in-person events are considered the most impactful marketing channel, with 78% of organizers agreeing on their effectiveness. How sustainability remains a top priority for attendees, with 18% indicating it as their main concern when attending events. How micro events and field marketing are crucial for success, with 64% of organizers planning to use them to support larger events. For the full transcript, mentions, and more, visit  www.bizzabo.com/podcast/2025-event-industry-benchmarks