2025 Marketing Trends: Cross-Cultural Strategies & Performance Marketing I The Marketing Bytes Ep 02

On this episode of The Marketing Bytes, we're joined by Ayesha Shaheen, a marketing powerhouse whose career journey is as diverse as the regions she's worked in. She shares fresh perspective on how to create compelling brand communication that resonates with different cultures and audiences. We also dive into the balance between performance-driven marketing and creating genuine customer experiences, while uncovering her passion for CSR initiatives. Whether you’re exploring branding in Dubai or looking to scale across regions, this episode is packed insights you won’t want to miss. Watch it now — Plug in. Power up. Press play. 00:00 - Intro 00:00:26 - Introduction of Guest: Ayesha Shaheen 00:01:04 - Ayesha's Unconventional Career Journey 00:02:16 - First Marketing Stints: Family Business & Pharma 00:05:03 - A Day in the Life of a Marketing Powerhouse 00:06:09 - Managing Marketing Strategy Across Diverse Markets 00:08:18 - Creating Regional Content: Adapting for UAE, India, & Saudi Arabia 00:09:07 - The Shift to Performance Marketing & Data-Driven Strategies 00:11:17 - Building a Performance Marketing Stack from Scratch 00:13:06 - Affiliate & Influencer Marketing 00:13:55 - Measuring Campaign Success: Social Listening & Sentiment Analysis 00:17:01 - Marketing Technology 00:20:27 - Internal Communications & Company Culture 00:21:41 - Customer Experience: Everyone's Responsibility 00:22:15 - CSR & ESG: More Than Just a Checkbox 00:25:23 - The Evolution of the 4 Ps to 7 Ps of Marketing 00:27:05 - Advice for Marketers Feeling Stuck 00:28:12 - Rapid Fire Round 00:30:19 - Conclusion & Advice for Young Marketers #MarketingPodcast #MarketingInMENA #MiddleEastMarketing #DubaiMarketing #SaudiMarketing #CrossCulturalMarketing #ConsumerInsights #MarketingStrategy #BrandLeadership #BrandCommunication #CustomerExperience #PerformanceMarketing #MarketingTrends #MarketingCommunity #MarketingConversations #MarketingLeaders #DigitalMarketingInsights #MarketingProfessionals #MarketingGrowth